Bucharest, RO
Projects

QR Advanced

Razvan Calota
QR Advanced

Overview

A static QR code commits you to one destination the moment it goes to print. If the campaign moves, the landing page changes, or the offer expires, the printed run is dead — and reprinting is the only fix. QR Advanced puts a routing layer behind the code instead. The printed symbol stays fixed; where it resolves is decided at scan time, and can be changed after the codes are already in the wild. The same code can send an iPhone somewhere different from an Android, a scan in one country somewhere different from another, and a scan on Saturday somewhere different from Tuesday. Around that sit campaign management, a landing page builder, and scan analytics with conversion tracking. It is a Next.js application on Vercel, with a marketing site of twenty-plus routes covering six feature areas and six industry solutions.

Routing

The routing engine is the product. Four dimensions, composable:
  • Destination — repoint any dynamic code without touching the printed artifact
  • Geography — resolve by country
  • Device — split iOS and Android to their respective stores
  • Schedule — time-based rules, so a code can change behaviour without anyone intervening
A/B splitting sits on top of the same engine and is gated to the paid tiers.

Analytics

Scans are recorded with conversion tracking rather than raw counts, and analytics retention is one of the tier boundaries: 7 days on free, 30 on Pro, 90 on Advanced, unlimited on Enterprise. CSV export unlocks at Advanced.

Pricing

Four tiers, structured around dynamic scan volume rather than the number of codes — every tier including free gets unlimited QR codes, so the free tier stays genuinely usable rather than being a demo: | Tier | Price | Dynamic scans/day | Notable | | --- | --- | --- | --- | | Free | $0 | 50 | 1 destination per code, 7-day retention | | Pro | $24/mo | 300 | 3 destinations, basic rules engine, 3 seats | | Advanced | $79/mo | 1,000 | Full rules engine, unlimited destinations, CSV export | | Enterprise | Custom | Custom | API access, webhooks, custom domains, white label | All tiers include SSL and GDPR compliance.

Outcome

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